Customer Colour Canvas
Turn a customer profile into colour, style and a painted 3D masterpiece.
About
In Customer Colour Canvas, each team is given a 3D object to use as its canvas, along with black and white and primary coloured paints.
Teams explore the basics of contrast, artistic style and colour theory, and learn about the relationship between colour and our emotions and feelings.
Next, teams decide on a customer profile and work out how they will represent it in colour. They choose a suitable artistic style, draw a sketch plan and then paint their artwork. The customer profile gives every artistic choice a clear purpose.
Once the artworks are complete, participants walk around the room, viewing each piece and discussing the characteristics of the customer it represents. It is a relaxed, creative way to see your customers through fresh eyes.
Learning outcomes
In Customer Colour Canvas, participants learn about the relationship between colour and emotions, and how it can shape the way people feel.
They also tackle customer profiling in a light-hearted way that sparks plenty of discussion about who customers really are and what they value. Different teams often imagine the same type of customer in very different ways, which makes for lively conversations.
Creativity is unleashed as teams represent a customer profile through painting, choosing colours and styles that capture a personality.
For teams to succeed, individuals must listen to each other, respect differing opinions and reach a shared decision within a limited time frame. Those same skills help teams align on customers and priorities back at work, making the activity both fun and practical.
Program flow
-
Colour basics
Teams explore contrast, artistic style and colour theory, and how colours affect emotions.
-
Profile the customer
Teams agree on a customer profile and decide how to represent it in colour.
-
Sketch the plan
Teams choose an artistic style and draw a sketch plan for their 3D object.
-
Paint
Teams mix their colours and paint the 3D object to bring the customer profile to life.
-
Gallery walk
Participants walk around the artworks and discuss the customer each one represents.
What is included
Included
- Facilitation by experienced hosts
- 3D objects to paint
- Paints, brushes and painting materials
- Colour theory introduction
- Gallery walk and discussion
Not included
- Venue rental
- Catering and refreshments
- Audio-visual equipment
- Transportation to and from the venue
- Printing of personalised materials
Frequently asked questions
How many people can take part?
Groups from 10 to 500 guests can take part, working in smaller teams.
How long does the program take?
A typical session runs for about 2 hours.
Do we need any painting experience?
No. Teams learn the basics of colour and style at the start, and the focus is on ideas and teamwork.
Can this be run indoors or outdoors?
Yes. It can be run indoors, outdoors or a combination of both, depending on your venue.
How does this relate to our customers?
Teams create a customer profile and express it through colour and style, sparking useful discussion about who your customers are.
Recycled Logo Mosaic
Turn donated clothes into a giant logo, then give every item to a good cause.
Story Shelf Makers
Build a beautiful bookshelf together and give it to children who need it.
Grand Mural Reveal
Paint your piece, then reveal one giant artwork that reflects your shared vision.
Request a quote for Customer Colour Canvas
Tell us your group size, date and goals. We will reply with a tailored proposal.