Spotlight Ad Studio
Run a pop-up ad agency and create your own TV ad, with AI as part of the crew.
About
Spotlight Ad Studio turns your team into a group of pop-up advertising agencies. Each agency takes on the same brief, or its own communication goal, and has to plan, create and produce a TV commercial with AI tools as part of the creative crew.
AI supports every stage of the process. Teams use it to spark fresh ad concepts and sharpen the script, sketch out a storyboard, speed up video editing, and create natural voiceovers and background music.
They can even use AI to predict how an audience might react and fine-tune their message before the final cut, just as a real agency would.
It’s a competitive and collaborative challenge in one: agencies go head to head for the best commercial, while the people inside each team learn to combine ideas, divide the work and make quick decisions together.
Learning outcomes
This program gives people a safe, playful space to get hands-on with AI tools, for many of them for the first time. Instead of just hearing what AI can do, teams use it on a real creative project and see where it adds value and where human judgement still matters most.
Running an agency means planning a project, sharing tasks across different skills and keeping everyone aligned, so the challenge naturally builds cross-functional collaboration and practical problem solving.
As teams move from first idea to finished ad, they see how AI can lift creativity and productivity when it is used as part of a team process rather than as a shortcut.
Participants leave with a clearer sense of how to apply AI in their own roles, and with fresh ideas for using it to communicate better with customers and colleagues.
Program flow
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Agency briefing
Teams form their pop-up agencies, meet their brief or communication goal, and get guidance on the AI tools they will use.
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Ideas and script
Teams use AI to brainstorm fresh ad concepts, pick their strongest idea and polish the script until every line works.
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Storyboard and visuals
Teams sketch the commercial scene by scene, using AI to help visualise each shot before production begins.
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Production
Teams edit their footage and add natural AI voiceovers and background music to bring the commercial to life.
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Fine-tune the message
Teams use AI to predict how an audience might react, then sharpen their ad before the final cut.
What is included
Included
- Facilitation by experienced hosts
- Access to the AI tools used during the program
- Agency briefs and challenge materials
- Step-by-step guidance on each AI production stage
- Scoring and judging of the final commercials
Not included
- Venue rental
- Catering and refreshments
- Audio-visual equipment for screening
- Transportation to and from the venue
- Printing of personalised materials
Frequently asked questions
How many people can take part?
Groups from 10 to 500 guests can take part, working in smaller teams.
Is this a competitive or collaborative format?
Both. Teams compete for the best result while working closely together inside each team.
Do participants need to know how to use AI?
No experience is needed. Teams are guided through each AI production stage during the program.
Can this be run indoors or outdoors?
It is designed for indoor venues, such as a meeting room or function space with room for teams to work.
What does each team end up with?
Each team produces its own TV ad, from the first idea and script to the final edit with voiceover and music.
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Request a quote for Spotlight Ad Studio
Tell us your group size, date and goals. We will reply with a tailored proposal.