Silver Screen Trailer Lab
Turn your company's message into a movie trailer people actually want to watch.
About
Silver Screen Trailer Lab turns your key company messages into cinematic movie trailers. It is a hands-on production challenge that blends creativity, teamwork and AI tools, with one clear goal: content that people genuinely want to watch.
Each team receives a tablet loaded with a digital template, complete with soundtracks, media placeholders and space for the script. Working to a tight deadline, teams plan, film and edit their trailer, supported by props, expert guidance and a range of AI-powered enhancements.
AI plays a part at every stage: helping write the script and storyboard, sparking fresh ideas, polishing the edit and effects, and creating voiceovers, music and poster-style visuals. A different theme for each team keeps every trailer unique.
The challenge ends with a final screening of every trailer, followed by time to reflect, share feedback and celebrate what each team has made.
Learning outcomes
Silver Screen Trailer Lab recreates the pressure of a real film studio, where teams juggle creative ambition, client expectations and a ticking clock. Success depends on focus, smooth coordination and a willingness to keep improving the work.
Teams have to balance originality with efficiency, using AI to lift their storytelling without losing the human ideas at the heart of the trailer. It is an energetic way to build breakthrough thinking, adaptability and trust within the team.
Because every trailer is built around a company message, participants also see how brand stories land with an audience, and how to tell them in a way that is fun and memorable.
Everyone leaves with hands-on experience of practical AI tools and a clear sense of how they can support creative and project work back in the office.
Program flow
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Welcome and briefing
Teams receive their theme, a tablet loaded with the digital trailer template, and an overview of the AI tools on hand.
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Script and storyboard
Teams use AI to develop ideas, write a script built around the company message and plan every shot of their trailer.
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Filming
Teams shoot their scenes using props and expert guidance, working fast to capture everything within the deadline.
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Editing and sound
Teams edit the footage and add AI-generated voiceovers, music, effects and poster-style visuals for a cinematic finish.
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Screening and feedback
Every trailer is screened for the whole group, followed by time to reflect, share feedback and celebrate the results.
What is included
Included
- Facilitation by experienced hosts
- Tablets with the digital trailer template
- Props and filming materials
- Access to the AI tools used during the program
- Final screening and feedback session
Not included
- Venue rental
- Catering and refreshments
- Audio-visual equipment
- Transportation to and from the venue
- Printing of personalised materials
Frequently asked questions
How many people can take part?
Groups from 10 to 500 guests can take part, working in smaller teams.
How long does the program take?
A typical session runs for about 3 hours.
Do we need filmmaking experience?
No. Each team gets a tablet with a ready-made trailer template, props and expert guidance throughout.
Can this be run indoors or outdoors?
Yes. It can be run indoors, outdoors or a combination of both, depending on your venue.
Can the trailers feature our company message?
Yes. Teams turn key company messages into their trailers, with a different theme for each team.
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Request a quote for Silver Screen Trailer Lab
Tell us your group size, date and goals. We will reply with a tailored proposal.