Signature Scent Atelier
Create a signature fragrance and its brand, with AI as your research partner.
About
Signature Scent Atelier turns your teams into master perfumers. Their mission is to create a fragrance for a specific client profile and build a brand around it, with AI acting as their research assistant.
Teams use AI to receive scent recommendations tailored to the client, broken down into top, middle and base notes, along with a first mood board to spark ideas. AI speeds up the research, but every final decision belongs to the team: which notes to blend, what the fragrance says and how it will be marketed.
For an extra twist, teams can take on an optional challenge to craft two perfumes, one with AI support and one without, and compare them side by side.
Each team then presents its fragrance and brand story for the final judging, bringing together everything they have learned about their client.
Learning outcomes
Signature Scent Atelier offers an engaging way to explore company values, customer satisfaction and communication within a team. To succeed, teams need to understand the feelings and motivations of their target market and turn them into a scent and brand identity of their own.
Blending human intuition with AI insights sharpens decision-making. Teams learn to weigh up suggestions, challenge assumptions and agree on a direction together, even when every member has a different nose and a different opinion about what the client will love.
The optional with-AI and without-AI comparison sparks a useful conversation about where technology adds value and where human creativity makes the difference.
Participants leave with fresh ideas for creative marketing, a stronger appreciation of different perspectives, and hands-on experience of using AI as a practical partner in their work.
Program flow
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Client briefing
Teams meet their client profile and learn how a fragrance is built from top, middle and base notes.
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AI scent research
Teams use AI to receive tailored scent suggestions and a first mood board, then discuss which ideas suit their client best.
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Blend the fragrance
Teams choose and mix their notes to create a signature scent, with the option to craft a second one without AI support.
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Build the brand
Teams name their fragrance and shape its brand story, look and marketing approach for the target customer.
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Final judging
Each team presents its fragrance and brand to the group, and all the creations are compared in the final judging.
What is included
Included
- Facilitation by experienced hosts
- Fragrance-making materials
- Client profiles and challenge briefs
- Access to the AI tools used during the program
- Final judging of all fragrances
Not included
- Venue rental
- Catering and refreshments
- Audio-visual equipment
- Transportation to and from the venue
- Printing of personalised materials
Frequently asked questions
How many people can take part?
Groups from 10 to 500 guests can take part, working in smaller teams.
How long does the program take?
A typical session runs for about 1.5 hours.
Do we need any knowledge of perfume?
No. AI suggests scent notes for each client profile, and teams make the final choices together.
Can this be run indoors or outdoors?
It is designed for indoor venues, such as a meeting room or function space with room for teams to work.
Can teams compare AI and human ideas?
Yes. An optional challenge lets teams create one perfume with AI support and one without, then compare them in the final judging.
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Request a quote for Signature Scent Atelier
Tell us your group size, date and goals. We will reply with a tailored proposal.